Listed here are five important factors you need to consider before starting the first social networking project.
1. Who’re your clients – could they be on the internet and where do could they be probably to spend time online. If you sell zimmers to octogenarians, there can be better purposes of your marketing dollar.
2. Does social networking match your corporate brand? – Some the likes of to manage every client touch point whenever possible and therefore social networking using its interactive, social format may not be attractive.
3. Have you got time and sources to get it done right? – This can be a big one. It requires effort and time to work when social internet marketing and success does not usually come overnight. Without having time then you need to you will want a specialist that will help you social market effectively.
4. What exactly are your objectives? You social networking goals should align using the overall goals of the company. When they don’t they may be counter effective. Of course set goals which are achievable and relevant.
5. What differentiates you against all of those other pack? – this will be significant in almost any marketing project and social internet marketing isn’t any exception. You’ll highlight these when building your presence.